Twitter and Facebook: The Wave of the Future
I recently was given the opportunity to attend the Florida Magazine Awards convention this year to learn more about magazines and pick up tips for perfecting my writing. I really looked forward to it as this was my first time attending and I’m always on the lookout for how to grab audiences with writing.
Yet what I learned about most while I was there was that how magazines may continue to survive if they plug into the newest forms of social networking, Facebook and Twitter. During one editorial seminar I participated in, the speaker said that 88 percent of US adults still read magazines.
Even more surprising, the 18-34 age range known as the Millenials read 2 million magazines each month and trust advertising in magazine 20 percent of the time compared to Internet advertising at 6 percent. The fact being that Millenials feel advertising and content on the Internet can sometimes mask the truth while magazines have more fact-checkers and researchers.
Magazines also trigger more online searches and traffic to the web than any other news source and Internet source in the world today.
People in this particular age group, that which I fall into as a Millenial, are the treasured group because we are more apt to take the time to learn more about a subject and find the time to read more current stories than other age groups. Who were the people who bought tremendous amounts of Michael Jackson’s music online and reading anything about him in magazines after hearing of his death through these social networking outlets? Millenials!
Blogs have also been on the rise as ways that companies have branched out their product to other areas of the globe by connecting to blogs of regular people writing about their likes and dislikes towards products. Free advertising at its finest and this can also be accomplished with Twitter and Facebook as companies will also post new products that are coming out on their accounts so readers can see them and go to their web site.
The computer, instead of being seen as the enemy of magazines, is actually the rescuer to keep magazines alive and current. If we know how to mix web networking with magazines by adopting Twitter and Facebook, then we are able to reach more audiences and show them the amazing content of our magazines.
I think I’m ready to jump on this new “news” media bandwagon and see what interesting aspects can be brought to LAKE Magazine through joining Twitter and posting more “work” material on my Facebook account. It’s worth a shot and I need to actually embrace the Internet instead of seeing it as a monster to have to wrangle.
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